Advertising or display device



Oct. 7, 1930. J. E'. TULIP ET AL Anvzansn ae on DISPLAY DEVICE med Marh'25, 1929 Valli? W Patented Oct. 7, 1930 UNITED STATES FPATENT OFFICEJOSEPH EDWIN TULIIP AND ALVAH MONTA G UE wool), or NORTH SHIELDS,ENGLAND ADVERTISING on nisr'LAY' DEVICE- Application filed March 25,1929, Serial No. 349,699, and interestitain oetoberliq, 1928.

This invention relates to an advertising or display device for use inconnection With receptaclessuch as cans employed for containingpreserved or other goods;

An object of the invention is to enable sealed cans to be represented ashaving the lid or upper part thereof raised to disclose the contents.

According to this inventionthere is provided a device comprising twomembers, one of which (hereinafter termed the base mem her) is adaptedto fit or rest in or on the top of a can or the like, and the other(hereinafter termed the lid member) representing the cut-open top or lidof the can being adapted to remain in a raised position, the said lidmember being preferably provided with a strut adapted to support themember in the required raised position.

A device, constructed according to the invention, suitable for use witha hermetically sealed can containing preserved goods, such as herrings,is illustrated, by way of example, in the accompanying drawings inwhich:

' Fig. 1 is a perspective view of the device in the open position on ahermetically sealed can containingherrings.

Fig. 2 is a side elevation of the device in the open position, and

Fig. 8 shows a back view of the device opened out flat. I

Referring to the accompanying drawings,

a fiat member 1 of cardboard or other suitable material, herein referredto as the base member, is shaped to the contour of the removable portionor lid of the can 2, Fig. 1, i. e. circular, oval or other shape, and isadapted to rest on such lid, or if the can is provided with a recessedor beaded top 3, the said base member may be adapted to fit into suchbead or recess.

' The'base member 1 is formed integral with or has hingedly or otherwisesecured thereto or mounted thereon another member at herein referred toas the 11d member, of cardboard or other suitable material; the said lidmem-" portion of the can after it has been opened With a can opener. V

The lid member 41 is preferably provided with a strut or support 6 toretain the member in a raised position, the said strut being adapted toengage the side 7 of the can.

It will be seen that if the upper surface of the base member 1 isfurnished with a picture of the contents or the top layer of thecontents of the can, a very realistic impression of an,

open can is conveyed' Any suitable advertising or other matter may beapplied to the upstanding simulation lid 4.

Although the members comprising the de vice have been described as beingformed from cardboard, it will be understood they may be constructed ofmetal or any other suitable material.

The device is also applicable to cans or receptacles having replaceablelids of flanged or other formation, the lid member of the device beingshaped or formed to simulate the lid of the can or receptacle with whichthedevice is to be employed.

The device is preferably formed to enable it to be readily folded into acomparatively small compass for the purpose of storage and transport,and this may be conveniently effected by arranging the base and lidmembers to fold one on the other.

a closed can, and the other of which is movably connected with said basemember throughout a limited portion of its perimeter to simulate the topof a can, and means carried by one of said members engageable with a canfor holding said top member at an angle to said base member, andpreventing likelihood of the displacement of said base memher, said base,member having impressed thereon the representation of the contents of acan.

2. An advertising or display device con sisting of two members ofsubstantially the same contour throughout, one of which constitutes abase member adapted to rest upon,

the lid of a closed can, and the other of which is movably connectedwith said base member throughout a limited portion of its perimeter tosimulate the top of a can, and a tongue secured to said top memberadjacent the point of connection of said members and projecting beyondsaid point of connection into engagement with the side of a can forholding said top member at an angle to said base member, a d E nt ng llifi ll d 0f 15116v placement 0 said base member, said base memberhaving impressed thereon the repre sentation of the contents of a'can,

JOSEPH EDWIN TULIP. 1 7 ALVAH MONTAGUE WOQD.

